What is DPDP Consent Management Platform?
DPDP Consent Management Platform is a software or system that helps data fiduciaries collect, record, manage, update, and withdraw consent through its lifecycle. It provides a centralised way to manage, update, record notices, preferences, and evidence.
What does DPDP Consent Management software do?
It helps organizations manage consent from collection through withdrawal. It can support consent notices, purpose-based choices, consent records, notice versions, withdrawal requests, connected system updates, etc.
How long are consent records retained?
The platform supports retaining consent records for seven years in machine-readable form.
Does Consent Manager store personal data?
No. Consent Manager stores consent records using tokenised user references only, no names, email addresses, phone numbers or any other Personally Identifiable Information (PII) are stored in the consent database. Records are linked to your internal user ID, which your systems control. This means your consent infrastructure does not introduce a new personal data liability into your architecture, satisfying the DPDP Act's data minimisation principle.
How quickly can we go live?
Most teams go live with Consent Manager in under a week. The initial setup, configuring consent categories, banner copy and languages, takes under an hour in the no-code dashboard. Developer integration of the JavaScript snippet or API typically takes 1 to 2 working days, including testing in the sandbox environment. Developers who have worked with similar platforms commonly complete the full integration in a single afternoon.
Can we customise the look and feel of the consent banner?
Yes. Consent Manager is fully white-label, you can match your brand's colours, typography, logo and button styles through the no-code dashboard without any developer involvement. You can also customise the notice copy, purpose descriptions and category labels in every supported Indian language. A/B test configurations are available to identify which banner design achieves the highest compliant opt-in rate for your specific audience.
What happens when a user withdraws consent?
When a user withdraws consent, it immediately records the withdrawal with a tamper-proof timestamp in the consent audit ledger. Simultaneously, a webhook fires to every connected system, your CRM, marketing automation, analytics platform and data warehouse, instructing them to cease processing for the withdrawn purpose. This propagation happens in under 1 second. The withdrawal cannot be reversed by your system without a fresh, affirmative consent action from the user.
Does it work for minors under the DPDP Act?
Yes. The DPDP Act 2023 requires verifiable parental or guardian consent before processing the personal data of any user under 18. Consent Manager includes a dedicated children's consent workflow with age-gate mechanisms, parental approval flows and verifiable consent collection, fully aligned with Section 9 of the DPDP Act and the children's data provisions of the DPDP Rules 2025. This is essential for EdTech, gaming, social and any platform with a young user base.
Is there a free tier available?
Yes. It offers a free tier that includes 3,000 consents per month, sufficient for most early-stage startups and pilot deployments. The free tier includes core consent collection, the preference center, audit trail storage and webhook support. No credit card is required to get started. Paid plans scale by consent volume and add features including advanced analytics, priority support, custom language configurations and dedicated onboarding.
