The Challenge
The company handled a huge amount of personal data — names, phone numbers, bank details, and more. But every time a user gave or withdrew consent, the record lived in a different system, and those systems did not talk to each other. Teams struggled to answer one simple question: "Did this user actually agree to this?" As the DPDP Act 2023 moved closer to enforcement, weak consent management became a risk they could no longer ignore.
- Consent records were scattered across apps, forms, and spreadsheets, making it hard to find or verify any single user's choices.
- Users had no easy way to view, update, or withdraw consent, which went against the clear and informed consent rules of the DPDP Act.
- Every audit or data request took days of manual work, pulling records from many teams and tools.
The Solution
The company replaced its manual process with a single consent manager that acts as one source of truth for all consent management. Instead of chasing records across systems, every consent — given, updated, or withdrawn — is now captured, time-stamped, and stored in one place. The platform was built to match DPDP Act 2023 rules, so compliance became part of the daily workflow instead of a last-minute scramble.
One central dashboard that records every consent event with a clear time-stamp and purpose, so the team always knows who agreed to what.
A simple user-facing consent screen where customers can accept, change, or withdraw consent in a few taps — all in plain language.
Ready-made DPDP Act workflows for notice, purpose limitation, and data principal rights, so the legal team spends far less time on manual checks.
How It Works
The consent manager fits into the company's existing apps without a heavy rebuild. It sits between the user and the data, making sure no personal data is used unless valid consent exists. Here is the simple flow working behind the scenes.
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When a user signs up or takes a new action, the consent manager shows a clear notice explaining what data is collected and why, then records the user's choice.
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Every choice is stored with full detail — what was agreed, when, and for which purpose — creating an audit-ready trail for consent management.
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If a user later withdraws consent, the system instantly updates every connected app, so their data stops being used for that purpose right away.
The Results
Within a few months, moving to a proper consent manager changed how the whole company handled data privacy. Manual work dropped, user trust went up, and the business was ready for DPDP Act enforcement instead of worried about it.
Consent-related requests that once took days are now handled in minutes, thanks to a single, searchable consent management dashboard.
User complaints about unwanted messages and data use fell sharply, because people could finally control their own consent with ease.
The company moved from "not sure" to fully audit-ready, with a clear, provable record behind every consent decision under the DPDP Act.
A leading Indian fintech company was collecting personal data from millions of users every day — but tracking user consent was slow, manual, and hard to prove. As the DPDP Act 2023 raised the bar for data privacy, they needed a better way to handle consent management. By adopting an AI-powered consent manager, they turned a messy, spreadsheet-driven process into a clear, automated system. This case study explains the challenge they faced, the consent manager they chose, and the results they achieved.